SkilledUp Life
October 2023
Project Objectives
As the Head of Marketing and User Acquisition for SkilledUp Life, my primary objective was to significantly expand the platform's user base on both sides of the marketplace - skilled volunteers and early-stage tech companies. I developed and implemented a multi-faceted digital marketing strategy to attract tech enthusiasts looking to gain experience and improve their career prospects through volunteering.
I focused on attracting more early-stage tech companies to the platform by showcasing the value of accessing a pool of 40,000+ skilled volunteers. My strategy included developing case studies of successful startup-volunteer collaborations, creating targeted LinkedIn campaigns to reach startup founders and HR managers, and hosting virtual events to promote SkilledUp Life as a cost-effective solution for building tech teams.