As the Digital Strategist for Proficient Advisory, my primary objective is to establish a robust digital presence that effectively showcases the company's diverse expertise across advisory, rail, finance, and energy sectors. I'm also focused on leveraging digital channels to enhance Proficient Advisory's client acquisition and engagement efforts. I'm developing targeted digital marketing campaigns to reach decision-makers in relevant industries across Africa, utilizing a mix of LinkedIn advertising, search engine marketing, and industry-specific online platforms. Additionally, I'm setting up a robust CRM system to streamline client communication and project management, ensuring that Proficient Advisory can deliver a seamless, professional experience from initial contact through project completion. By digitizing and optimizing these processes, we aim to not only attract more clients but also to improve operational efficiency and client satisfaction, further solidifying Proficient Advisory's reputation as a leader in Africa's service sectors.

Time: 2024

Weblink: Proficient Advisory

Role: Digital Strategist