FlagRisk Inc.
April 2024
Project Objectives
As the Digital Strategist for FlagRisk's waitlist building efforts, my primary objective is to create a buzz around this innovative safety and risk awareness platform. I'm focusing on implementing a viral referral system within our waitlist building efforts. I'm designing a tiered reward system that incentivizes early sign-ups to invite their friends and family to join the waitlist. This not only accelerates our user acquisition but also helps us tap into networks of like-minded individuals who value safety and situational awareness. Additionally, I'm focusing on creating interactive content that allows potential users to experience a taste of FlagRisk's capabilities, such as sample alerts or demo maps. This gives waitlist members a tangible sense of the app's value, keeping them engaged and excited during the pre-launch phase. By combining these strategies, we aim to not just build a waitlist, but to cultivate a community of safety-conscious individuals who will become FlagRisk's early adopters and brand advocates upon launch.